Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Google Ads has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. Google Ads allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the Ads Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.
Advantages of a Google Adword / PPC
We’ve gone through some of the big benefits, and how it can make a significant difference in your website performance and online strategy when combined with other digital marketing techniques.
Advertise Directly to People Searching for a Business Like You.
PPC ads allows you to choose specific terms or interests in order for you to target your perfect audience.
As you can target people based on keywords, Google AdWords offers much more than finding the right people for your brand.
PPC advertising gives you measurable ROI, which allows you to see exactly what you are getting out of the ads.
You can get your brand and your message in front of people who otherwise may not even know your business exists.
Google AdWords PPC ads gives you an immediate impact, allowing you to appear at the top of the search results for the terms you want in a matter of hours.
It’s in the name, but PPC ads means you only have to pay money when someone actually clicks on your ad.
You can access AdWords data and see exactly how your budget has been spent, and improve your budgeting going forwards.
Google AdWords allows you to reach out to potential customers based on location.